Two men in conversation about a capital raise in a bright meeting room
For Companies

The engine behindyour round

Twenty-three service lines across four systems, delivered by one accountable team and live within 21 days of signature.

Our clients are backed by
Y CombinatorLowercarbon CapitalClimentum CapitalKinledBlackfinch VenturesGriegEuropean Innovation CouncilFuel VenturesMishcon de ReyaMitsui O.S.K. LinesPetredec GlobalFuture Planet CapitalClean Growth FundY CombinatorLowercarbon CapitalClimentum CapitalKinledBlackfinch VenturesGriegEuropean Innovation CouncilFuel VenturesMishcon de ReyaMitsui O.S.K. LinesPetredec GlobalFuture Planet CapitalClean Growth Fund
The four systems

What we actually build

Infrastructure you can see, measure and keep. We don't give advice and we don't make introductions.

01

Capital Readiness

Materials, financial model review, data room, advance assurance support and offer architecture, the work that decides whether a diligence process survives week two.

  • Investment deck and memorandum
  • Financial model review
  • Indexed data room
  • EIS / SEIS advance assurance support
  • Offer and structure review
  • Raise strategy and timeline
02

Investor Marketing

Paid media, content, PR, webinars and live summits, all produced under a two tier creative policy so nothing crosses the promotion perimeter before the gate.

  • Paid media campaigns
  • Creative and content production
  • Investor webinars
  • Live summits and events
  • PR and thought leadership
  • Email marketing programmes
03

Investor Operations

The unglamorous infrastructure that decides whether interest becomes an application: certification journeys, screening, CRM, routing and document workflows.

  • Certification journey build and hosting
  • Eligibility screening and categorisation
  • CRM and martech setup
  • Enquiry administration and routing
  • SPV coordination support
  • Investor portal and workflows
04

Post Raise IR

A shareholder base kept warm and informed, so the next round opens with an audience rather than a cold start.

  • Shareholder communications
  • Investor reporting packs
  • Impact and ESG reporting
  • Follow on round preparation
Delivery

Twenty-one days from signature to live.

A fixed sequence, run the same way every time.

DAYS 1 to 5

Diagnostic and architecture

Perimeter review, audience mapping, offer and materials audit.

DAYS 6 to 12

Build

Certification journey, CRM, tracking, two tier creative library.

DAYS 13 to 18

Content and campaign

Materials finalised, media assets produced, sequences written.

DAY 21

Live

Campaign running, enquiries flowing through the gate.

The 21-Day Live Guarantee. Miss it and the following month is on us. This is a guarantee about our delivery timetable, not about your outcome. We make no promise or projection about capital raised.

Delivery promise, not a performance promise
The number we run on

IROAS: investment raised on ad spend

Marketing agencies report ROAS on product sales. In a raise the only return that matters is capital into the round, so we measure investment raised for every £1 of media spend.

17.4xBLENDED IROAS ACROSS CAMPAIGNS
17.8-20.7xIROAS RANGE, PAID SEARCH
14.9xIROAS, PAID SOCIAL
£3m+MEDIA SPEND MANAGED
How to read this. IROAS is a measure of our media efficiency across historic campaigns, calculated as capital committed to a client round divided by media spend on that campaign. It is a record of work delivered, not a performance record of any investment, not a forecast, and not a promise or projection about capital you would raise. Results vary by sector, stage and round structure. Past activity is not a reliable indicator of future results.
Audience and data

We don't guess who invests

Five years of investor behaviour, mapped across sectors, job titles and geography, so targeting starts from evidence rather than a media plan.

42,421+INVESTORS ACROSS OUR COMMUNITIES
7,845+QUALIFIED & ACTIVELY DEPLOYING INVESTORS
742CLOSED DEALS IN OUR BEHAVIOUR DATA SET
600+QUALIFIED INVESTORS IN THE ROOM EACH YEAR

Engineering directors and CTOs

Over-index on deep tech, climate tech and engineering-led rounds.

C-suite executives

CEOs, MDs and CFOs, typically £100k-£300k+ earners, self-certifying as high net worth or sophisticated.

HNW healthcare

Doctors, dentists, surgeons and vets, historically among the most responsive segments.

Finance professionals

Bankers, traders and family office staff, roughly 12% of our 42,421+ investors across our communities.

Verified angels and INEDs

UK and EU angel community, reached through owned channels rather than rented lists.

Where the audience lives

Owned media

42,421+ investors across our communities and 36,000+ social following across Sustainable Times and the EIS Index.

Paid media

Google, Meta and LinkedIn, with lookalikes built from our own investor database and retargeting across the certification journey.

Live rooms

EIS Forum and summit programme, four company slots per event in front of an eligible audience.

Important. Audience figures describe our own community and media reach at the time of writing. Every investor-facing communication runs through certification and categorisation before any promotional material is shown. We are not authorised or regulated by the FCA, we do not give investment advice, and we make no promise or projection about capital raised.
What we carry

What we commit to on delivery

Delivery promises only. We are not authorised or regulated by the FCA, we do not give investment advice, and we make no promise or projection about capital raised.

The 21-Day Live Guarantee

Live within 21 days of signature or the following month is on us. A promise about our delivery timetable, not about your outcome.

One accountable team

Twenty-three service lines, one team, one point of contact. No handoffs to a junior pod after the pitch, and no subcontracted marketing.

Compliance built in from the start

Every investor-facing asset runs through the two tier creative policy and the certification gate before anyone sees it. You keep the audit trail.

Fit

Who this is for, and who it isn't

We take four new raise mandates a quarter. Being honest early saves everyone a month.

A good fit
  • Raising £1m-£25m in a private round
  • Real revenue, a real product, or institutional backing already in place
  • Venture, private equity, credit, real estate or infrastructure
  • Willing to run a process rather than improvise
  • A named internal owner for the raise
Not a fit
  • Pre-idea, or looking for someone to write the business plan
  • Expecting introductions in exchange for a slice of the round
  • Wanting advice on the merits of an investment
  • Needing capital committed inside four weeks
  • Unwilling to gate promotional material behind certification

Not sure yet?

The Capital Readiness Scorecard scores your raise in three minutes and tells you what to fix first.

Score my raise
In their words

Companies we've worked with

They've got a wide network of investors and got us in front of the right people through events, webinars and personal introductions. It wasn't just capital either.
Matt JourneeMatt JourneeChief Executive, Levistor
Harvey and the team are incredibly slick and take the pain out of fundraising for founders.
Simon TollerSimon TollerCo-Founder and CFO, ekko
SWG has identified a really interesting and much needed niche, creating very exciting opportunities for both investors and startups.
George HunterGeorge HunterBusiness Development Director, CARNOT
Start here if you're not ready to commit

The Capital Readiness Audit

A fixed scope diagnostic you can buy today. No sales process, no retainer, no obligation to go further.

Know exactly what's broken before you spend a penny on marketing

Two weeks. We audit your materials, structure, audience and compliance position, then hand you a prioritised action plan you can execute yourself or with us.

  • Full materials and data room review
  • Investor audience and reach assessment
  • Financial promotion perimeter check
  • Structure and offer architecture review
  • Prioritised 90-day action plan
  • 90-minute findings walkthrough
£2,500
fixed fee · ex VATBuy the audit Credited in full against The Raise Engine if you engage within 60 days.
Questions

What companies ask before they start

Straight answers, no qualifiers we cannot stand behind

Sustainable Wealth Group builds and runs the investor engagement engine behind a private capital raise. That covers four things: capital readiness, which means the deck, the financial model, the data room and the offer architecture; investor marketing, which means the campaigns and content that put the raise in front of eligible investors; investor operations, which means the CRM, the qualification workflow and the follow-up cadence that moves an enquiry to a commitment; and post-raise investor relations, which keeps the base warm between rounds. Sustainable Wealth Group is not authorised or regulated by the Financial Conduct Authority, does not give investment advice, and does not arrange or execute deals in investments. Regulated activity is handled by FCA authorised partners.

Next step

Send us your funding project

Share your structure, your audience and your timeline. If we're the wrong fit for the raise, we'll say so straight away.

Submit funding applicationScreened against our capital engines, reviewed within 5 working daysCapital Readiness ScorecardFree, three minutes, your score and the first thing to fixCapital Readiness AuditPaid diagnostic, credited against fees within 60 daysI'm an investorRegister and self certify for access to opportunities