Audience seated before the stage at the Sustainable Startup Investment Summit
Track record

Five years ofprivate markets

Summits, webinars, campaigns and investor operations for companies backed by venture funds, global corporates and government agencies.

Our clients are backed by
Y CombinatorLowercarbon CapitalClimentum CapitalKinledBlackfinch VenturesGriegEuropean Innovation CouncilFuel VenturesMishcon de ReyaMitsui O.S.K. LinesPetredec GlobalFuture Planet CapitalClean Growth FundY CombinatorLowercarbon CapitalClimentum CapitalKinledBlackfinch VenturesGriegEuropean Innovation CouncilFuel VenturesMishcon de ReyaMitsui O.S.K. LinesPetredec GlobalFuture Planet CapitalClean Growth Fund
By the numbers

What five years looks like

Activity we have delivered. Not a performance record, and not a projection of any outcome.

5+YEARS IN PRIVATE MARKETS
13INSTITUTIONAL CO-INVESTORS
21DAYS TO LIVE
4MANDATES PER QUARTER
The number we run on

IROAS: investment raised on ad spend

Marketing agencies report ROAS on product sales. In a raise the only return that matters is capital into the round, so we measure investment raised for every £1 of media spend.

17.4xBLENDED IROAS ACROSS CAMPAIGNS
17.8-20.7xIROAS RANGE, PAID SEARCH
14.9xIROAS, PAID SOCIAL
£3m+MEDIA SPEND MANAGED
How to read this. IROAS is a measure of our media efficiency across historic campaigns, calculated as capital committed to a client round divided by media spend on that campaign. It is a record of work delivered, not a performance record of any investment, not a forecast, and not a promise or projection about capital you would raise. Results vary by sector, stage and round structure. Past activity is not a reliable indicator of future results.
Audience and data

We don't guess who invests

Five years of investor behaviour, mapped across sectors, job titles and geography, so targeting starts from evidence rather than a media plan.

42,421+INVESTORS ACROSS OUR COMMUNITIES
7,845+QUALIFIED & ACTIVELY DEPLOYING INVESTORS
742CLOSED DEALS IN OUR BEHAVIOUR DATA SET
600+QUALIFIED INVESTORS IN THE ROOM EACH YEAR

Engineering directors and CTOs

Over-index on deep tech, climate tech and engineering-led rounds.

C-suite executives

CEOs, MDs and CFOs, typically £100k-£300k+ earners, self-certifying as high net worth or sophisticated.

HNW healthcare

Doctors, dentists, surgeons and vets, historically among the most responsive segments.

Finance professionals

Bankers, traders and family office staff, roughly 12% of our 42,421+ investors across our communities.

Verified angels and INEDs

UK and EU angel community, reached through owned channels rather than rented lists.

Where the audience lives

Owned media

42,421+ investors across our communities and 36,000+ social following across Sustainable Times and the EIS Index.

Paid media

Google, Meta and LinkedIn, with lookalikes built from our own investor database and retargeting across the certification journey.

Live rooms

EIS Forum and summit programme, four company slots per event in front of an eligible audience.

Important. Audience figures describe our own community and media reach at the time of writing. Every investor-facing communication runs through certification and categorisation before any promotional material is shown. We are not authorised or regulated by the FCA, we do not give investment advice, and we make no promise or projection about capital raised.
Attendees seated in the audience at the Sustainable Times October 2025 event
Events

The Sustainable Startup Investment Summit

Company leaders on stage in front of an eligible, engaged audience, the format our clients consistently say mattered as much as the round itself.

Guests networking at a green-lit Sustainable Wealth Group investor reception
Audience

Rooms built from an audience we own

Certified, categorised and kept warm between rounds, so each campaign builds an asset rather than renting one.

They've got a wide network of investors and got us in front of the right people through events, webinars and personal introductions. It wasn't just capital either.
Matt JourneeMatt JourneeChief Executive, Levistor
In their words

Companies and advisers

Harvey and the team are incredibly slick and take the pain out of fundraising for founders.
Simon TollerSimon TollerCo-Founder and CFO, ekko
Raising capital in life sciences can be particularly challenging. Harvey's intellectual horsepower and high energy approach was critical to our success.
Hal BosherHal BosherAdvisor, PreComb
SWG has identified a really interesting and much needed niche, creating very exciting opportunities for both investors and startups.
George HunterGeorge HunterBusiness Development Director, CARNOT
Important. Third party names shown are the independent backers of companies SWG has supported and do not imply endorsement of SWG or of any investment. Past performance is not a reliable indicator of future results.
Next step

Start with a conversation

Forty-five minutes on your raise, and a look at where your material sits against the promotion perimeter

Book a consultation
Submit funding applicationScreened against our capital engines, reviewed within 5 working daysCapital Readiness ScorecardFree, three minutes, your score and the first thing to fixCapital Readiness AuditPaid diagnostic, credited against fees within 60 daysI'm an investorRegister and self certify for access to opportunities